MEST 3 - FILM CASE STUDY
Webliography:
The Hunger Games:
http://www.forbes.com/sites/deborahsweeney/2012/03/20/social-medias-intense-power-play-in-the-hunger-games/ < Social Media’s impact of The Hunger
Games promotion. Twitter pages, Facebook pages, blogs and fan sites etc. have
played a massive part in the advertising of The Hunger Games and they have
created a massive fanbase for the film.
http://hungergamesdwtc.net/2012/02/advertisements-for-the-hunger-games-featured-on-youtube-yahoo-movies-and-more/ < Online advertising for THG. Yahoo and
YouTube had The Hunger Games themed sites for days surrounding the release of
the film, creating a new and wider audience by making everybody aware of it.
http://content.usatoday.com/communities/entertainment/post/2012/03/debate-is-the-hunger-games-too-violent-for-young-kids/1 < Violence in the Hunger Games. Assesses
the audience that the film is based at, and whether the violence we are shown
of children killing children is suitable.
http://www.nytimes.com/2012/03/11/movies/the-hunger-games-books-become-a-movie-franchise.html?adxnnl=1&adxnnlx=1360834371-uanlHrSBdIbCXOFOkYZuSA < Analyses the audience of The Hunger
Games – the positives and negatives of the age range.
http://www.cbsnews.com/8301-501465_162-57403323-501465/the-hunger-games-marketing-team-turns-to-social-media/ < Website which tells readers how The
Hunger Games marketing team have turned to social media in order to gain fans
of the film. Similar to the Forbes article.
http://www.youtube.com/watch?v=RBuaevxZ9ho < Cast Interview
Sucker Punch:
http://www.youtube.com/watch?v=-xp68Wo5C5g <
Sucker Punch fan reviews. This video shows reviews from fans about the film.
www.facebook.com/SuckerPunch < Sucker Punch Facebook page – 102,000 likes
http://movies.yahoo.com/movie/sucker-punch/ < Review & casting from Yahoo
http://thechrisvossshow.com/the-ways-social-media-is-changing-the-rules-on-entertainment-everything/ < why Sucker Punch did so badly –
because they didn’t advertise through social media
http://suckerpunchmovie.warnerbros.com/dvd/index2.html < Official Website
http://www.youtube.com/watch?v=MnF4SpS9gUw < Official Trailer
http://www.youtube.com/watch?v=Xt0yAszMbVo < Unscripted cast interview
Twilight:
http://www.socialbakers.com/blog/1076-twilight-dominates-the-box-office-and-social-media <
Twilight social media – Facebook. Shows posts from the official Twilight
Facebook regarding the release of Breaking Dawn.
http://www.mediaweek.co.uk/news/comment/vital+stats/1016209/Twilight-Saga-Eclipse-delivers-15-million-impacts-Volvo/ < The use of Volvo cars in the Twilight
films have impacted Volvo in an extremely positive way, with increase of sales
since.
http://newyork.newsday.com/entertainment/movies/twilight-is-no-1-movie-on-social-media-ibm-analysis-shows-1.4263965 < Number one film on social media.
‘Taking the biggest buzz of online bite.’
http://econsultancy.com/uk/blog/6098-twiling-eclipse
< use of social media for advertising release of Eclipse
http://celebrity-gossip.net/twilight/twilight-marketing-campaign-breaking-breaking-dawn-735858 < twilight marketing campaign
http://www.tofurious.com/marketing-tips/twilight-new-moon-intense-marketing/ < Marketing campaign
http://www.thedrum.com/news/2012/11/20/river-island-releases-first-cinema-ad-campaign-alongside-twighlight-breaking-dawn < Adverts being released with Twilight
http://www.youtube.com/watch?v=S2T7d8j6I5I < Twilight official Trailer
http://www.youtube.com/watch?v=NrH_xoWFRoA < Cast interview
Lesbian Vampire Killers:
http://www.youtube.com/watch?v=pmRcZivttYY < Official Trailer
http://www.youtube.com/watch?v=8JgAnA_qiXo
< Behind the scenes
http://www.marketingmagazine.co.uk/news/892824/
< Online drive for Lesbian Vampire Killers
http://mediacentre.ideageneration.co.uk/items/news/pdf/greenroommomentum__lesbian_vampire_killers.pdf
< Lesbian Vampire Killers press
release for online drive
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