Asda Christmas Advert:
Brand Values:
- 'Behind every great Christmas there's Mum, and behind every great Mum there's Asda.' - This slogan suggests that Mum's make Christmasses great, but in order for this to happen, Asda ensures that they have everything Mum's need to make the Christmas.
- Shown the Mum in the advert using Asda products, and making food that we can presume is from Asda - all of the products look nice and good quality, which suggests this is what to expect from their food.
- When they are buying the Christmas tree, we can see the Asda shop behind the carpark, ensuring the audience know that at Asda you can purchase everything, not just food. Also shown when the Mum is leaving the supermarket with a huge trolley full, and when choosing toys for the children - exceeds a normal food supermarket.
- Shown helpful staff - a worker helping the parents decide what Christmas to get, and there is an Asda delivery man bringing the food shopping straight to the door - suggests that the staff will go out of the way to help families to prepare for Christmas - will exceed the families expectations and excell in customer service.
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