The Hunger Games Marketing Campaign:




The link below from New York Times (How 'Hunger Games' Built Up Must-See Fever) includes a video which talks about the marketing of The Hunger Games and how it is going to become such a huge blockbuster hit. 

http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?pagewanted=all